Magazine Editorial
December 2006/January 2007
Featured Article - Building Contractor Magazine

NEW INTERNET ADVERTISING DIRECTORY FOR TRADESPEOPLE
In September this year TradesLocator.com.au launched its online advertising portal dedicated to Australian tradespeople. A high quality, professional site to gain maximum advertising exposure for its subscribed trades and services businesses.
TradesLocator.com.au aims to raise the bar for online trades and services advertising across Australia via this new site. Designed with ease-of-use in mind, TradesLocator.com.au makes searching for trades and services operating within specific regions throughout Australia simple and fast.
A large number of Australian tradespeople are yet to take full advantage of the Internet as a primary means of business advertising to gain maximum business exposure to this wider audience.
Traditionally, online advertising has been too expensive, complex and time consuming for most trade professionals to take advantage of. This new service allows tradespeople with basic computer skills to create a professional online presence in a matter of minutes.
Visitors to the website can browse tradesmen by region and service or simply enter a search such as "Builder" and "Richmond" to view all builders servicing the Richmond area.
Tradesmen can add text, a logo, unlimited photos and accreditations to their listing to help potential customers make their decision.
According to the Australian Bureau of Statistics, in Australia alone there are over six million internet subscribers, of which 78% research a product or service online before buying. It's little wonder that internet advertising is becoming an important area for tradesmen to advertise their services.
For more information visit www.tradeslocator.com.au or call 1300 130 247.
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